From The CarolRoth.com Entrepreneurship Interview Series
Seeing that social media is the topic du jour for business, it was the perfect opportunity for me to talk with Shama Hyder. Named by Business Week as one of The Top 25 Under 25 Entrepreneurs in North America, Shama is the President of the Marketing Zen Group and also, the author of The Zen of Social Media Marketing. She is a dynamic young thought leader who you will be hearing a lot from in the years to come.
Shama and I cover a number of social media topics in this half hour, including:
-What the biggest myth about social media is;
-The biggest mistake that companies make in regards to social media strategies;
-How to find social media strategies appropriate to your business;
-What you should do before you hire a social media “expert” for your business and more;
You can listen to the player below (it may not show for some of you) or click here to download or stream the MP3 file.
You can connect with Shama via her website at www.shama.tv and www.marketingzen.com. Feel free to leave comments here as well and I will pass them on to Shama.
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