Oh my goodness, this is such a big thing – and I haven’t heard a lot of people talk about it.
In the nebulous uncertainty of running your own business, you will have things happen, and even though you don’t actually have any cold hard facts to work with, you will spin a story about what happened.
You won’t even question if your story is true or not. You will take it as fact, which it often isn’t.
Pro tip: Your story is usually not true. Often, it’s an elaborate work of fiction.
Watching this video will save you headaches and heartaches.
