I will happily admit that AI is great for idea generation. Do you need a list of potential topics for blog posts? Ask AI. Want 10 variations of a blog post title? Use it. Leverage AI to research a topic? Sure.
In addition, there are some things AI can do really well that you’re probably not using it for – but you should be! Andy Crestodina is the CMO of Orbit Media. He is brilliant and this video is seven minutes well spent. He walks you through several use cases, including the prompts he recommends.
The trick to getting real value from AI is to take the time to train it on your – or your client’s – persona. Be very specific and clear. Train it on what makes this person tick. Then, do a persona-driven AI gap analysis to see what is missing from your content. (This is something humans don’t do particularly well.)
Crestodina says that AI-drafted social media posts can feel very spammy, which we have definitely seen, but again, you can train it on what words you don’t want it to use, and then edit the output to sound even more like you.
Crestodina stresses that what AI can’t do is have an opinion, be you, or collaborate. He recommends that you make the effort to take a stand on something, do a short on-camera video to introduce a longer piece of content, and talk with colleagues and experts to incorporate their points of view into your content.
But please don’t outsource personal connections or your humanity to AI.
I stood up and cheered when I saw this post on LinkedIn from Chris Brogan, Chief of Staff to the CEO at Appfire. Don’t use AI for commenting on social media. Please don’t be this lazy. It won’t make you look good over time and here’s why.
My go-to guy for all things LinkedIn, David J.P. Fisher, crushed it with this post. Being lazy and putting out “meh” AI-generated content will not build your reputation and network on LinkedIn. He writes, “Having someone else write your content doesn’t do much to build the relationship between you and your network. They are here for your perspective, your experience, and your insights. If they want AI’s thoughts, they can go throw a prompt in ChatGPT with minimal effort.” (You can scroll down in the embedded post to read the whole thing.)
I hope this has been helpful. AI is great for a lot of things, but it shouldn’t replace you and your unique perspective. Use it for what it’s good for, but don’t outsource your humanity.
