2024 Summer Reading Guide for Business-related Books

Inspired by the anniversary of Carol Roth’s instant New York Times bestselling book release of “You Will Own Nothing” (available for purchase here!), we thought we would ask the incredible CarolRoth.com contributor network of business owners, advisors, experts and entrepreneurs to share their top business-related book recommendations for Summer 2024. Their answers are presented below, in no particular order.

You may notice the same book listed more than one time, but I included the book descriptions, as well as the book attribution, in each contributor’s own words separately, as something in the way one is framed may resonate differently with you. *Please note that the titles, descriptions and attributions are written in the words of the submitter and may not be portrayed exactly or as originally intended.

1. Justify This!

How do you navigate a career, especially a Hollywood one, without compromising your personal values? My friend + actor/director/producer Nick Searcy- who you know from TV and movies like Justified and Cast Away- shares how to navigate this path in his new memoir, "Justify This: A Career Without Compromise". The book provides great anecdotes and lessons that will entertain and inform you!

Thanks to: Carol Roth of CarolRoth.com.

2. The Startup Lawyer

"The Startup Lawyer: What Every Entrepreneur Needs to Know about Business Law" by Dana Shultz.

I highly recommend this book because it offers entrepreneurs crucial insights into the legal aspects of starting and running a business. Shultz covers everything from forming a company to protecting intellectual property, navigating contracts, and understanding regulatory compliance. It’s an essential read for entrepreneurs to avoid legal pitfalls and ensure their business is on solid legal ground.

Thanks to: Steven Rodemer of Rodemer & Kane.

3. Ask the Right Questions

Book Title: The Mom Test

Author: Rob Fitzpatrick

Why All Entrepreneurs Should Read It:

This summer, dive into "The Mom Test" by Rob Fitzpatrick. This book teaches you how to ask the right questions to get honest customer feedback, even from your mom! Avoiding biased feedback is crucial, and Fitzpatrick’s method helps you uncover the truth behind what customers really think. It's a quick, insightful read that will revolutionize your approach to customer conversations.

Thanks to: Janice Wald of Mostly Blogging.

4. Advice from Inspiring Travels

"The Blind Blogger's NYC Adventures, How You Can Accomplish Your Dreams" is a wonderful business book wrapped in an engaging travel story about a blind man taking a solo trip to NYC. People can learn about how he raised money, handled fear, overcame setbacks, and solved problems. I hesitated to recommend my own book, but thought heck I'm proud of the journey and what people can learn from my experience and related life lessons.

Thanks to: Maxwell Ivey of The Accessibility Advantage.

5. Think and Grow Rich

"Think and Grow Rich" by Napoleon Hill is a classic for a reason and a must-read for entrepreneurs this summer! It helps you pinpoint what you want in life by asking you to think about that not so simple task and then it tells real life stories that inspire perseverance to keep going and achieve what you want. Of course, I'd also recommend all of Carol Roth's books, "You Will Own Nothing", "The War On Small Business" and "The Entrepreneur Equation", which also have tons of valuable insights and information.

Thanks to: Mike Walsh of Mike Walsh Guitar Lessons.

6. Step Into Your Inner Power

"Power vs. Force" by Richard Dawkins is a transformative read. In the entrepreneurial journey, it's crucial to understand that true power emanates from within. When we operate from a place of power, rather than force, we tap into our authentic selves, making decisions aligned with our values and long-term vision. This authenticity builds trust with clients, employees, and partners, fostering stronger relationships and enhancing the overall success of the venture.

Thanks to: Robert Wallace of Refined Traditions.

7. Learn How/When to Apologize

"Beyond Sorry: How to Own Up, Make Good, and Move Forward After a Crisis" by Ray Hennessey lays out the framework for people to offer sincere and lasting apologies that can help turn around their careers or personal lives in the digital age.

Thanks to: Rita Tennyson of Orca PR.

8. The Lean Startup By Eric Ries

Why all entrepreneurs should read it: "The Lean Startup" by Eric Ries revolutionizes the approach to launching and growing businesses. Ries introduces the concept of validated learning, rapid prototyping, and pivoting to adapt to market demands. Entrepreneurs can benefit immensely from its practical advice on minimizing waste and maximizing efficiency through the Build-Measure-Learn feedback loop. This methodology not only accelerates innovation but also significantly reduces the risk of failure.

Thanks to: Monique Smith-Sarr of Hunter-Smith Consulting, LLC.

9. Podcasting for the Win!

Marc Guberti’s book, "Podcast Domination: Launch, Grow, and Monetize Your Podcast," teaches you how to take your podcast to the next level. Discover how to increase listeners for your podcast episodes. You put plenty of time into creating high-quality material. Work to ensure that people listen to it so they can benefit from your message.

Thanks to: Michael Guberti of Marketing That Clicks.

10. Chaotic to Clearheaded

This summer, I plan to revisit Angela Ficken's "Chaotic to Clearheaded." It's an invaluable stress management guide tailored specifically for busy entrepreneurs and founders. The book offers practical advice and strategies that are crucial for balancing the hectic pace of business life. I'm looking forward to diving back into its insights and applying its lessons to better manage my daily challenges.

Thanks to: Kristin Marquet of Marquet Media, LLC.

11. Focus on the Problems You Want

Despite the straight-forward and seemingly rude title, the book "The Subtle Art of Not Giving a F**k" by Mark Manson has been one of the most eye-opening business-related books I've read. This book is great for entrepreneurs who are struggling to start, or struggling with comparing themselves to successful competitors. This book helped me realize that the problems I was struggling with were not worth my energy and that I needed to refocus on problems I WANTED to have and could solve.

Thanks to: Mike Ortiz of Canvas Monsters LLC.

12. The Comfort Crisis

"The Comfort Crisis: Embrace Discomfort To Reclaim Your Wild, Happy, Healthy Self" by Michael Easter is an essential read for entrepreneurs. This book delves into the paradox of modern comfort, illustrating how our pursuit of ease and convenience often leads to physical and mental stagnation. For entrepreneurs, the principles outlined are particularly relevant, and this is a great read about stepping out of comfort zones, taking risks, and facing uncertainties.

Thanks to: Lauren Reed of REED.

13. Summer Wealth Goals

One of the best books to understand finance, simple investing, and money growth strategies is the book "Retired and Free" by Pedro Adao and Ramie Khalil. "Doing the same old thing you have always done with your money during the accumulation phase is not going to prepare you for what to do with your money during retirement...You should be doing things with your money that are in your best interests."

Thanks to: Tina Baxter of The Nurse Shark Academy.

14. This Guy ​is Remarkable

​"Remarkable Thinking" by Guy Kawasaki, he has worked with some of the world’s most remarkable thinkers including Steve Jobs. He excels at distilling the lessons from these leaders into an accessible, actionable framework. This book is a must read for anyone looking to level up their thinking. Guy is a straight talking expert who knows his stuff. There are a lot of powerful lessons here; I prefer a practitioner’s advice and lessons over theory and research any day.

Thanks to: Paige Arnof-Fenn of Mavens & Moguls.

15. Powerful Personal Brands

"Powerful Personal Brands: a Hands-On Guide to Understanding Yours" by Ben Baker

This is a shameless plug and I admit it. I wrote this book in 2018 and it is as popular today as it was when I wrote it. This is a "how to" book of understanding what makes you unique, why and how to articulate what differentiates you in the marketplace. Enjoy!

Thanks to: Ben Baker of Your Brand Marketing.

16. 10 Ways to Get Sued

The minute you hung out your shingle and went into business you became a target for a lawsuit. There is one lurking around every corner. Want to stay on the right side and avoid a costly suit? Then read "10 Ways to Get Sued by Anyone and Everyone, the Small Business Owner's Guide to Staying Out of Court" by Mitchell C. Beinhaker, Esq. and Barry H. Cohen. You will learn how to structure proper agreements, when to hire legal counsel, how to reduce your exposure and liability and more!

Thanks to: Barry Cohen of AdLab Meida Communications, LLC.

17. Bigger Than This by Fabian G.

Most books about branding tell stories about the same dozen or so "best brands" (Apple, Coca-Cola, Nike). Not "Bigger Than This" by Fabian Geyrhalter. I love how Fabian's book takes eight smaller companies, some of which I'd never heard of, and shows how even "boring" products (fish, socks, cheap office supplies) can be built into beloved brands. By understanding how these companies have done it for commodity products, entrepreneurs can learn how to build strong brands for their own ventures.

Thanks to: Rob Meyerson of Heirloom.

18. Women Who Launch

I can confidently say that "Women Who Launch" by Marlene Wagman-Geller is a must-read for 2024 because it showcases the incredible journeys and triumphs of women entrepreneurs who have broken barriers and made significant impacts in various industries. The book not only inspires but also offers practical insights and strategies that are invaluable for anyone looking to launch and grow their own business in today's competitive landscape.

Thanks to: Daisy Cabral of Bella All Natural.

19. Boost Your Business Knowledge

"The Personal MBA" by Josh Kaufman distills the essentials of an MBA into a single, accessible volume. Kaufman covers a wide range of business concepts, from marketing to finance, providing practical advice that can be immediately applied.

It’s invaluable for entrepreneurs who want a comprehensive understanding of business without the time and cost of a traditional MBA. This book demystifies complex business concepts and equips readers with the tools to succeed​.

Thanks to: Bert Hofhuis of Sovereign Boss.

20. Reinvent Business Approach

"Rework" by Jason Fried and David Heinemeier Hansson is ideal for entrepreneurs who want to cut through the noise and focus on productivity. The authors challenge traditional business practices and emphasize simplicity and efficiency. It’s particularly useful for startups looking to avoid common pitfalls and maintain a lean operation. This book encourages thinking differently about work and business, making it a refreshing read for any entrepreneur.

Thanks to: Axel Lavergne of Review Flowz.

21. Keep Building for Tomorrow

My newest favorite book is "Build for Tomorrow" by Jason Feiffer. I’m really liking the activities and status. I need to stop looking behind me and start thinking about what’s gonna happen tomorrow and focusing on tomorrow’s activities today to get me to the place where I need to be fantastic. Read this and let’s start building for tomorrow rather than focusing on the past.

Thanks to: Chris Carter of Approyo.

22. “The Lean Startup” - Eric Ries

Eric Ries introduces the lean methodology, which I believe is an innovative approach that can help entrepreneurs build startups more efficiently. The book focuses on rapid experimentation and customer feedback, minimizing waste while maximizing learning. You’ll learn about scalability and a structured approach to growing a business sustainably.

Thanks to: Pierce Hogan of Varied Lands.

23. "Zero to One" by Peter Thiel

This book offers unique insights that entrepreneurs must know. It emphasizes creating something new rather than competing in existing markets. It promotes visionary thinking, encouraging entrepreneurs to think boldly and aim for breakthroughs. I like this book because it provides a framework for thinking about innovation and progress.

Thanks to: Sam Browne of Findaband.

24. “Good to Great” by Jim Collins

I like that this is a research-based book, where Jim Collins presented findings from a 5-year research project on what makes companies exceptional. The book provides compelling leadership insights, highlighting the importance of leadership and disciplined people, thought, and action. It also offers strategies for building a company that can achieve and sustain greatness.

Thanks to: Sergey Taver of Precision Watches.

25. "Start with Why" - Simon Sinek

Entrepreneurs must be purpose-driven. In this book, Simon Sinek stresses the importance of having a clear “why” behind your business. A strong “why” is what will drive your motivation to continue with the roller coaster ride of entrepreneurship. It’s also what can help you build customer loyalty. I like the real-life examples that the author used to illustrate how great leaders inspire action.

Thanks to: Roman Zrazhevskiy of MIRA Safety.

26. Hard Thing About Hard Things

Entrepreneurs must read "The Hard Thing About Hard Things" by Ben Horowitz.

You would learn a lot of practical advice from the author’s own entrepreneurial journey. Ben Horowitz offers insights on dealing with the toughest challenges in running a business. He also provides honest advice on leadership, including firing friends and making tough decisions.

Thanks to: Shawn Plummer of The Annuity Expert.

27. "Atomic Habits" by James Clear

Every entrepreneur must read James Clear’s Atomic Habits. It explains how small habits can lead to significant improvements and provides clear strategies on how to build good habits and break bad ones. This book can help entrepreneurs improve their personal and professional lives with better habits.

Thanks to: Tim White of milepro.

28. "Blue Ocean Strategy"

"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne is a must-read for entrepreneurs. This book teaches us how to create uncontested market space and make the competition irrelevant. It also provides innovative frameworks and tools for discovering new markets. I find the strategic moves discussed in the book quite effective, particularly in thinking beyond competition to unlock new demand.

Thanks to: Tony Mariotti of RubyHome.

29. "Shoe Dog" by Phil Knight

"Shoe Dog" features an inspirational story, a candid memoir of Nike’s co-founder. It details the journey of the company from being a startup to becoming a global brand. The book highlights the importance of perseverance and resilience when you’re an entrepreneur. It also shares practical lessons from real-life challenges and solutions faced during the growth of Nike.

Thanks to: Phil Strazzulla of SelectSoftware Reviews.

30. Influence (the OG Influencer)

"Influence: The Psychology of Persuasion" by Robert Cialdini is a must read for all entrepreneurs.

As you are now at the helm of a company, you need to understand your own psychology, your team, your clients/customers, your markets, your evangelists, your critics, your vendors/suppliers, and many others.

The foundation for the success of what you do and/or what you make relies heavily on understanding, communicating with, and influencing others.

Thanks to: Stacy Robin of The Degania Group.

31. Every Business Starts Small

"The Four Steps To The Epiphany" by Steve Blank.

Key Takeaways:

Don’t fall into the trap of treating your startup like you would a big business.

Find your market type first, then base your strategy around it.

Early adopters are more important to consider when designing your product than the mainstream market.

Thanks to: Mitch Krayton of Krayton Travel.

32. Unlocking Creative Success

As a film transcription expert and small business owner, I recommend "Creativity, Inc." by Ed Catmull. It offers invaluable insights on fostering creativity, managing failure, and balancing art with commerce. Catmull's journey with Pixar provides practical strategies for building innovative, successful teams. This book is a must-read for entrepreneurs seeking inspiration and practical tools to thrive in creative industries.

Thanks to: Khurram Surhwardy of Caption Easy.

33. Timeless Wisdom for All

"The Richest Man in Babylon" by George S. Clason is a must-read for entrepreneurs. Its timeless lessons on personal finance presented through captivating parables, have transformed lives and businesses. As the CEO of Premier Staff, I've applied its principles to grow our company while serving clients like Ferrari and Nike. This book reminds us that financial discipline and smart investments are the keys to lasting success.

Thanks to: Daniel Meursing of Premier Staff.

34. "Designing Brand Identity"

The sixth edition, co-authored by Alina Wheeler and Rob Meyerson, is the quintessential resource for when your org is going through a rebranding effort, which is not a question of if, but when in today's transformative business landscape. I find it highly informative and stimulating and advise any Founder or Marketing leader to fully understand the what, how, and why of the branding process on hand of this gorgeous new book.

Thanks to: Fabian Geyrhalter of FINIEN.

35. Less Drama, Better Teamwork

"Powerful Phrases for Dealing with Workplace Conflict" by Karin Hurt and David Dye is an essential resource to help you de-stress your workday, foster collaboration, and calm difficult customers.

12 G.O.A.T.s (Greatest of All Time) Powerful Phrases, plus 300 Powerful Phrases for common ACE (Acute Conflict Emergencies).

Includes a FREE online Resource center to build more confident, collaborative, creative (happier) teams.

Thanks to: Karin Hurt of Lets Grow Leaders.

36. "Yoga Wisdom at Work"

One book I'm excited to read this summer is "Yoga Wisdom at Work" by Maren and James Showkeir. Studies have shown that yoga can reduce stress and anxiety, which often plague business leaders and entrepreneurs. Its teachings and philosophy can be transformative, help you find peace, and guide you through many of life's challenges. This book promises to share those yoga insights for a business-minded audience.

Thanks to: Anna Passalacqua of Breathing Deeply Meditation Classes.

37. Small Giants Equal Big Results

I love reading books about businesses, they are the stories I enjoy... so entertaining. Check out "Small Giants, Business that Choose to be Great Instead of Big" by Bo Burlingham. Wonderful stories and so interesting, it will make for a great Summer read... very inspiring!

Thanks to: Craig Wolfe of CelebriDucks.

38. Acquire and Keep Clients

"100 Proven Ways to Acquire and Keep Clients for Life" by Richard Weylman. This is an "airplane read," the kind of book where you can turn to any page and find something that you can immediately apply in your business today. There's a reason Richard Weylman pre-sold over 2000 copies before the book launched. This is a very worthy read!

Thanks to: Randy Peyser of Author One Stop, Inc.

39. Best Book for Entrepreneurs

"100 Ways to Acquire and Keep Clients for Life" by Richard Weylman (released March 2024) is the best Summer read!

Thanks to: Tiffany Markarian of Advantus Marketing.

40. The Millionaire Fastlane

In "The Millionaire Fastlane," DeMarco gives practical, grounded advice that frequently caused me to lean forward in awe and ask myself, "Oh, why didn't I think of that?" Without a doubt, the most significant lesson this book teaches is to give up on the traditional path to financial success. I believe that this is especially helpful for aspiring entrepreneurs who aren't sure they want to leave their 9–5 jobs. Discover a need, establish a business to fill it, and exceed expectations.

Thanks to: Marshall Golub of HedgeStone Business Advisors.

41. "Net Positive"

This book by Andrew S. Winston and Paul Polman is an eye-opener for entrepreneurs. If you're keen on making a meaningful difference while still turning a profit, this book is your summer must-read.

It'll compel you to pivot from traditional business models to a more sustainable & environmentally-friendly approach. The main focus is on creating a 'Net Positive' impact, where businesses give more to society and the environment than they take. Highly Recommended!!!

Thanks to: Tim Hanson of Penfriend.

42. "The Creative Habit"

"The Creative Habit" by Twyla Tharp remains a relevant read for those in business today because it offers timeless insights into the cultivation of creativity, discipline, and resilience—qualities essential for innovation and problem-solving in any field. This book provides a roadmap for building a creative mindset that can drive business success in a constantly evolving market, and provides actionable strategies that can help professionals develop healthy habits.

Thanks to: Lucy Wenham of ID Card Centre.

43. 2024 Reading Recommendation

I highly recommend "The Hard Thing About Hard Things" by Ben Horowitz for entrepreneurs. This book is packed with practical advice from Horowitz's experiences as a Silicon Valley entrepreneur and CEO. He doesn't sugarcoat the difficulties of building and managing a startup, making it a must-read for anyone serious about entrepreneurship.

I found Horowitz's candid discussion of tough decisions, such as managing layoffs and navigating company crises, particularly valuable.

Thanks to: Jared Stern of Uplift Legal Funding.

44. Obviously Awesome

"Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It" by April Dunford is a great read for any marketer or business leader alike because it explains exactly how to successfully position your product. The author goes through the components of positioning and takes it out of the theoretical with practical advice on how to do it in the real world. You get to see signs of poor positioning, why companies struggle with it, and how to do better with your own products.

Thanks to: Brooke Webber of Ninja Patches.

45. Molly's Game

I recommend "Molly's Game: The True Story of the 26-Year-Old Woman Behind the Most Exclusive, High-Stakes Underground Poker Game in the World" by Molly Bloom, the firsthand account of "Hollywood's Poker Princess". Molly's Game is a lesson in running a small business: Customer relations, individual service, staff support and rewards, not to mention an acute sense of when to pivot. It's filled with suspense and high profile celebrities; the book even became a movie.

Thanks to: Rick Canale of Exotic Flowers.

46. "Good to Great"

"Good to Great: Why Some Companies Make the Leap...And Others Don't" by Jim Collins demystifies why some companies skyrocket to the moon and others simply operate at a small profit. It’s not luck or extreme talent but the type of leadership style you use, the team you build, and smart iteration. It’s easily digestible, easily applicable, and a great reminder to stay disciplined and not chase fads.

Thanks to: David Ciccarelli of Lake.

47. Get More from Trade Shows

For entrepreneurs looking for their next book to read, I recommend learning more about trade shows—especially if you have a new product to bring to market. Trade shows are a huge opportunity, but it's easily squandered if you don't have the necessary knowledge, advanced planning, and ROI-driven mindset. "Trade Show and Event Marketing" by Ruth Stevens is a highly rated book that can get you started.

Thanks to: Thomas Samuels of Cardinal's Washington DC Exhibits.

48. "The Personal MBA"

Josh Kaufman wrote this fantastic foundational manual that covers nearly everything entrepreneurs need to master, from leadership and product development to accounting and sales. He breaks down the structure of every business, shares how to create real value, and even gives some methods to increase revenue and how to choose which path to take. This book is a tome for better decision-making, all laid out in simple and actionable terms.

Thanks to: Jonathan Feniak of LLC Attorney.

49. Atomic Habits

Forming any sort of habit is hard - whether it's in your personal or professional life. But habits are what help you to achieve your goals, and do so without fear because it's simply become something you're used to. "Atomic Habits" written by James Clear is a must read this year because it shows you how easy it is to take control of your life and to form habits that will serve you well. It will also help you to break bad habits, making room to form new and more sustainable ones.

Thanks to: Danielle Hu of The Wanderlover.

50. "The Lean Startup" - Eric Ries

"The Lean Startup" is a game-changer for entrepreneurs, in my opinion. It offers innovative methods for creating and managing successful startups in an age when companies have to innovate more than ever. Ries' approach focuses on developing products that consumers actually want, through validated learning, rapid experimentation, and a lean, flexible approach. This book is essential for anyone looking to build a sustainable, agile business in today's fast-paced market.

Thanks to: Joe Horan of Jumper Bee.

51. The Art of Learning

"The Art of Learning: An Inner Journey to Optimal Performance" by Josh Waitzkin provides profound insights into mastering new skills and cultivating a growth mindset, crucial for employee training and development. Waitzkin, a chess prodigy and martial arts champion, shares strategies for achieving excellence that can be applied to any field. This book is invaluable for entrepreneurs aiming to foster a culture of continuous learning and peak performance within their teams.

Thanks to: Bradford Glaser of HRDQ.

52. Choice Culture

You can get what you want, when you want it, for a price you’d like to pay... or you’ll take your business elsewhere. That truth is so self-evident that we barely give it a second thought. It wasn't always that way.

"Booze, Babe, and the Little Black Dress" by Jason Voiovich retells stories from the Roaring 20s when Americans learned how to be choice makers.

This book contains 26 lessons on how today's innovators can build on the success of people like Al Capone, Babe Ruth, Coco Chanel, and more!

Thanks to: Jason Voiovich of Jaywalker Publishing.

53. Master Your Changing World

All entrepreneurs and business leaders face highs, lows, and everything in between. "Master of Change, How to Excel When Everything is Changing—Including You" is the fourth book by Brad Stulberg. Consider it a masterclass on navigating uncertainty and sustaining excellence over the long-haul. It's a must-read.

Thanks to: Ashley Kenny of Heirloom Video Books.

54. "Go It Alone" by Bruce Judson

"Go It Alone" shines a light on the positive sides of entrepreneurship and explains why conventional startup wisdom is wrong. While starting your own business is seen as an arduous and difficult journey, Judson teaches how to use technology to make your job easier and build a practical business of one or more. You’ll learn how to build a system of repeatable processes, bundle and streamline related activities, and constantly test to validate your assumptions.

Thanks to: Logan Mallory of Motivosity.

55. "Rework" by Fried & Hansson

"Rework" aims to break business traditions and show you a faster, better, and stronger way to succeed. The authors turn every idea on its head so you don’t waste time and money trying to set yourself up for more than you think you need. Most of the time, you’ll need less. This book taught me to protect my long focus times, focus on the product and value first, and build a loyal audience.

Thanks to: Colt Agar of Red Stag Fulfillment.

56. "Ready, Fire, Aim"

"Ready, Fire, Aim: Zero to $100 Million in No Time Flat" by Michael Masterson blends practical advice with storytelling for an entertaining read that breaks down how to run a profitable company. He describes it as a science rather than an art that hinges on your ability to sell because “nothing matters more than selling.” His whole premise is to ‘fire’ before you ‘aim’ because too many entrepreneurs get caught up in wasting valuable resources on secondary endeavors before determining if there’s a real demand for the primary product.

Thanks to: Tom Golubovich of Ninja Transfers.

57. "Pitch Anything" by Oren Klaff

"Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal" is targeted at perfecting your sales pitches, but it holds nuggets that can help you be more persuasive in nearly any environment and to almost every audience. Klaff explains how your audience evaluates you on everything down the very primal level so you can find ways to frame, motivate, and make social signals to help you win people over.

Thanks to: Michael Nemeroff of Rush Order Tees.

58. Accidental Genius by Mark Levy

This book isn’t a guide to business but a great way to train your brain to come up with better, more creative ideas and boost problem-solving skills entrepreneurs use on the daily. Levy talks about how you shouldn’t wait for inspiration to strike but use freewriting to unlock fresh ideas and learn to solve problems from new angles. A big portion of the book is unedited freewriting, so you can see it in practice!

Thanks to: Mark Pierce of Wyoming Trust.

59. 4-Hour Workweek for Biz Owners

After reading The "4-Hour Workweek" by Tim Ferriss, my approach to entrepreneurship changed a bit. When thinking about starting a new business, one of the first questions I asked myself was how it could be scaled without creating a permanent, new, 40-hour/week job for myself and my co-founders. Using an asynchronous, online content delivery system gave our company a more passive future and enabled us to make our college tutoring services more affordable and accessible to more students as well.

Thanks to: Steven Keys of CramBetter.

60. A Business that Runs Itself

As an entrepreneur, I highly recommend reading "Systemology" by David Jenys. This book reveals the potential to create a self-sustaining company through a business systematization framework. It's not just theory–the book is filled with real-life examples and case studies, showing how even the busiest entrepreneur can implement this framework. I've personally experienced the benefits, as it has helped me develop a mindset of systematizing all parts of my business.

Thanks to: Vladimir Gendelman of Company Folders.

61. AI: Your Business Best Friend

"Co-Intelligence - Living and Working with AI" by Ethan Mollick

Here's a totally refreshing new approach at looking at and using generative AI in this story by Wharton Professor Ethan Mollick! You will learn how AI empowers more than coders if we can "align with AI as "an alien person rather than a human-built machine ... to make sure it serves, rather than hurts, human interests."

Like knowing your customers, Entrepreneurs, you cannot afford to not get to know AI, "as a person, a creative, a co-worker, tutor, coach, our future, as us!!"

Thanks to: Jean Chow of MsBizWiz.

62. Thinking, Fast And Slow

One of my favorites is "Thinking, Fast and Slow" by Daniel Kahneman. The book’s insights into human decision-making are invaluable for entrepreneurs navigating the complexities of the business world.

Kahneman explores the two systems of thinking that drive how we make choices: the fast, intuitive System 1 and the slower, more deliberative System 2. Understanding how these systems work and interact can help entrepreneurs make better decisions, manage risk, and influence consumer behavior.

Thanks to: Andrew Johnson of Giveaways.org.

63. Shoe Dog

Phil Knight's "Shoe Dog" is a captivating memoir that chronicles the journey of Nike's founder. Knight's narrative is inspiring, and offers lessons on perseverance, resilience, and the importance of taking calculated risks. Knight shares the highs and lows of entrepreneurship. The book emphasizes the significance of passion, vision, and relentless determination. "Shoe Dog" is a must-read for entrepreneurs seeking guidance on navigating the challenges of building a business from the ground up.

Thanks to: James Owen of Click Intelligence.

64. All Marketers Are Liars

"All Marketers Are Liars" by Seth Godin is my top recommendation for entrepreneurs to read this summer. In this book, Godin challenges conventional marketing wisdom and argues that the most effective marketing is based on storytelling rather than cold, hard facts.

It offers valuable insights into how to create narratives that resonate with consumers on a deeper level.

Thanks to: Jessica Shee of iBoysoft.

65. "The Lean Startup"

A more action-oriented recommendation for summer reading is "The Lean Startup" by Eric Ries. Our world thrives on remixing existing ideas and technologies. "The Lean Startup" equips entrepreneurs with a powerful framework. Beyond just ownership, this book focuses on value creation.

It helps entrepreneurs learn what resonates with customers, regardless of ownership models. Additionally, this book empowers entrepreneurs to build businesses that deliver value efficiently.

Thanks to: Manobal Trainerfu of Trainerfu.

66. "The Art of War" by Sun Tzu

One book all entrepreneurs should read is "The Art of War" by Sun Tzu. Its principles are timeless and incredibly relevant for entrepreneurs. Sun Tzu's strategic wisdom can be applied to business with remarkable effectiveness.

Entrepreneurship is just like warfare. Entrepreneurs must navigate complex terrain, outmaneuver competitors, and capitalize on opportunities. It teaches invaluable lessons on strategy, leadership, and the importance of adapting to changing circumstances.

Thanks to: Chris McDermott of Intercoastal Consulting & Life Care.

67. Break Down Digital Currencies

"The Age of Cryptocurrency: How Bitcoin and the Blockchain Are Challenging the Global Economic Order" by Paul Vigna and Michael J. Casey. This book provides a deep dive into how cryptocurrencies are transforming the traditional notions of currency and financial systems. Entrepreneurs in the crypto space will gain invaluable insights into the potential and challenges of digital currencies, making it a must-read for understanding the broader impact of blockchain technology on global economics.

Thanks to: Jordan Figueredo of Pelicoin.

68. Utilize Difference Experience

As a PEO President, my top summer read for entrepreneurs is "Range: Why Generalists Triumph in a Specialized World" by David Epstein. In a market that values specialization, this book champions the power of diverse experiences and broad thinking. It's a must-read for entrepreneurs seeking innovative approaches and adaptable strategies in our ever-evolving business landscape.

Thanks to: Mitch Chailland of Canal HR.

69. Find Your Inner Lion

"Excuse is the language of the hungry" and "Execution without urgency is slow-motion failure," are 2 insights from the book titled, "Leaders, Lions and the Hunt for Team Excellence", written by my Dad, Christopher Novak. It's on Amazon. You can read it in an hour. Packed with practical business advice, a fast-moving storyline weaves insights on the king of beasts with the hunt for team success. Chapters include Learn Meaningful Skills, Evaluate the Terrain, Attack with Urgency, Downtime Matters.

Thanks to: Ryan Novak of Chocolate Pizza Company.

70. Understand Operational Systems

As a plumbing company co-owner, I recommend "The E-Myth Revisited" by Michael E. Gerber for entrepreneurs. Just as plumbing requires proper systems to prevent leaks, this book teaches the importance of building a business on strong operational systems to ensure efficiency and scalability. It's essential for avoiding common entrepreneurial pitfalls and streamlining business processes, much like a well-maintained plumbing system prevents disasters.

Thanks to: Allison Harrison of Goodbee Plumbing and Drains.

71. Find the Impact Behind Events

We recommend "The Art of Gathering: How We Meet and Why It Matters" by Priya Parker. This insightful book delves into the purpose and impact of our gatherings, offering transformative advice. It's a must-read for entrepreneurs who want to elevate their events from ordinary to extraordinary, ensuring every wedding catered is memorable and meaningful.

Thanks to: Brandon Blackwell & Jen Sherrod of Elysian Events Catering.

72. Undrstand Your WHY

Simon Sinek’s "Start with Why" - Sinek delves into the fundamental question that drives successful individuals and organizations - what's your 'why'? It's a compelling framework for inspiring action and nurturing a culture of trust and loyalty.

Thanks to: AJ Cheponis of Straightline Consulting Group.

73. Connect People to Places

Any leader who wants to learn about the impact of creating a compelling branded environment can have on their business should invest in learning about environmental graphic design and its relationship to architecture in the built environment. The psychology of design can be applied to shape how users experience it. "Graphic Connections in Architecture," a book written by RSM Design, shows how to connect people to places to create a branded experience and destination for your clients and customers.

Thanks to: Martin Schwartz of RSM Design.

74. SHOE DOG

I highly - HIGHLY - recommend "Shoe Dog" by Phil Knight. Everyone with professional dreams of their own should read this at some point - and why not this summer!

This memoir offers a rare and compelling look into the creation of Nike, one of the world’s most iconic brands. Entrepreneurs will gain deep insights into resilience, creativity, and the importance of perseverance. Knight’s candid storytelling about the challenges and triumphs faced on his journey makes it a truly inspiring read!

Thanks to: Anthony Chien of American Cleanroom Systems.

75. "Invisible Selling Machine"

As someone involved in eCommerce, I highly recommend "Invisible Selling Machine" by Ryan Deiss for other eCommerce professionals.

This book is great for anyone looking to master automated marketing strategies. Deiss provides a step-by-step guide to creating a perpetual sales machine that works around the clock, making it perfect for eCommerce pros. The practical advice on email marketing, customer acquisition, and retention will help you build a sustainable and profitable online business.

Thanks to: Britton Speciale of Sign Warehouse.

76. Book by David Epstein

"Range: Why Generalists Triumph in a Specialized World" by David Epstein

I enthusiastically recommend this book because it challenges the conventional wisdom that specialization is the key to success. Epstein’s points about the importance of having a wide range of experiences and skills is really helpful for all. It offers unique insights into how a broad skill set can foster innovation, adaptability, and creative problem-solving, crucial for navigating today’s complex business landscape.

Thanks to: Beau Battin of Scorpion Protective Coatings, Inc.

77. For the Early Days...

"Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight

This is a book to grab when you need to get through difficult times and pull your self up. Even if you've been knocked down 9 times, this book is what helps you get up on the 10th time.

It's literally the best book for giving hope to those of us with big dreams that are starting small.

Thanks to: Michelle Burson of Artisan Colour.

78. The Remote Work Revolution

As someone leading an online business and a remote team, "The Remote Work Revolution" by Jason Fried and David Heinemeier Hansson really struck a chord with me. Fried and Heinemeier Hansson, the minds behind Basecamp, dive deep into their own experiences to provide invaluable insights into managing remote teams and maintaining productivity in a virtual environment. They cover everything from communication strategies to collaborative techniques and leave you with plenty of actionable advice.

Thanks to: Gary Gray of CouponChief.com.

79. Great Book - Must Read!

I recommend "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller.

Miller’s approach to marketing is all about using storytelling to make your brand message clear and engaging. His easy-to-follow framework helps entrepreneurs create compelling narratives that resonate with customers, making it a powerful tool for anyone looking to improve their marketing strategy and connect more deeply with their audience.

Thanks to: Jessica Paar of Van Wagner Aerial.

80. The Heath Brothers Deliver!

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath.

I must recommend this lesser-known gem that explores why certain ideas catch on, while others fade away. The Heath brothers present practical strategies to make your marketing messages more impactful and memorable. Entrepreneurs will gain invaluable insights into crafting compelling ideas that resonate with customers and drive engagement, making it a must-read for anyone looking to elevate their game.

Thanks to: Xin Hamilton of Boss Audio Systems.

81. Hacking Growth Book

My recommendation: "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success" by Sean Ellis and Morgan Brown

This book delves into the growth hacking strategies used by some of the world's fastest-growing companies. It offers actionable insights on how to experiment and optimize your marketing efforts to achieve rapid growth. Entrepreneurs will find this guide invaluable for learning how to drive customer acquisition, retention, and engagement in innovative/effective ways.

Thanks to: Emma Sansom of Flamingo Marketing Strategies.

82. Transforming Ordinary Brands

One book that often comes to mind is "Primal Branding" by Patrick Hanlon. The book delves into the core principles that transform ordinary brands into beloved icons and argues that these components create a sense of belonging and identity among consumers. For instance, he uses a barbershop visit to highlight how everyday activities can become rituals, building a brand's identity and fostering loyalty. I highly recommend this book to entrepreneurs seeking to enhance their company or brand.

Thanks to: Greg Corey of Porchlight.

83. Ries' Rebel Startup Roadmap

Eric Ries' "The Lean Startup" is essential reading for entrepreneurs. It provides a transformative framework for iterative learning, smart pivoting and maximum efficiency when building a successful company. Ries' battle-tested principles help founders stay agile and customer-focused for thriving amid change.

Thanks to: Debbie Chew of Dialpad.

84. People & Business

My favorite business book is "Surrounded by Idiots" by Thomas Erikson. The book provides a very simple way for communicating with people based on their personality types. The book makes it very easy to classify personality types by color which makes it simple to use in real life. Being successful in business requires effective communication and this book teaches you how to adjust your communication based on the personality types you encounter.

Thanks to: Lou Haverty of Closeout Floors.

85. Quips and Quotes to Live By

Imagine what your life would look like if you had the guidance of a Pulitzer-prize winning editor who also happens to have been a gunnery sergeant and a successful executive coach at your disposal whenever you need it. Thanks to "PROCTORisms: A Marine Who Growls, Writes Love Poems, Builds Leaders and Spouts Wisdom" by author Glenn Proctor, you can! This book captures words of wisdom given over 40+ years of keynotes & workshops. It's inspiring, funny, thought-provoking and a light summer read.

Thanks to: Trish Stukbauer of ie marketing, llc.

86. The Obstacle Is the Way

Entrepreneurs face challenges, but Ryan Holiday's "The Obstacle Is the Way" shows how to turn them into opportunities. Inspired by Stoicism, it offers a practical approach to using difficulties for growth and success.

This version highlights the core message of the book: overcoming challenges as an entrepreneur using Stoic principles.

Thanks to: Bryan Bruno of https://midcitytms.com.

87. "The Dichotomy of Leadership"

Written by Patrick Lencioni, this book presents a refreshing take on leadership, challenging conventional wisdom by advocating for a blend of kindness and toughness in great leaders. Lencioni uses a fable about a dysfunctional tech company to illustrate his point which helps you understand the importance of balancing empathy with decisiveness — a crucial skill for any entrepreneur, especially when managing a team.

Thanks to: Riley Beam of Douglas R. Beam, P.A..

88. The Digital Marketing Handbook

"The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell" by Robert W. Bly is a must-read this summer because it combines cutting-edge strategies with practical insights, making it a great resource for both novices and seasoned marketing experts. The deep dive into the latest trends, tools, and techniques ensures that you are equipped with the knowledge to navigate the digital landscape with ease. Seasoned marketers can particularly benefit from her fresh perspectives on consumer behavior and innovative approaches to engagement which is why I recommend it to all!

Thanks to: Tayler Faulconer of Petrx.com.

89. The Innovator's Dilemma

As someone running an insurance company, I highly recommend "The Innovator's Dilemma" by Clayton Christensen for others in similar roles. This book sheds light on adapting to disruptive changes in business landscapes.

Thanks to: Brent Thurman of Keystone Insurance.

90. Startup Success Secrets

As the Founder and CEO of Herobot.app, I highly recommend "The Lean Startup" by Eric Ries. This book offers invaluable insights on how to innovate and adapt quickly in today's fast-paced market, emphasizing the importance of validated learning, rapid experimentation, and iterative product releases to meet customer needs efficiently. It's a must-read for anyone looking to build a sustainable and scalable business.

Thanks to: Max Williams of HeroBot.

91. A Village Healthcare Handbook

"Where There Is No Doctor: A Village Healthcare Handbook" by David Werner is a must-read for all entrepreneurs. This book provides invaluable insights into resourcefulness and problem-solving, critical skills for any business leader. It teaches how to find creative solutions in challenging situations. Entrepreneurs will learn how to address challenges with limited resources. It also underscores the importance of adaptability and perseverance, traits essential for entrepreneurial success.

Thanks to: Thomas Medlin of JumpMD.

92. Find Meaning at Work

The most important book I have read was "How Will You Measure Your Life" by the late Clay Christensen. While Professor Christensen is known for his theory on disruption, it was this book that impacted me most. The book argues that we should consider our brief time on earth and use our time on the things that are meaningful to us. This book led me to leave my role as COO of a consulting company I had help grow to almost $90m in annual revenue and start 10Adventures, a global travel company.

Thanks to: Richard Campbell of 10Adventures.

93. 1 Min Manager Meets the Monkey

"The One Minute Manager Meets the Monkey" by Kenneth H. Blanchard, William Oncken Jr., and Hal Burrows is a vital guide for managers burdened by their team's problems. It introduces the concept of "monkeys" – tasks that employees offload onto managers. The book offers strategies to delegate effectively, ensuring team members handle their own tasks while managers focus on their priorities. With advice from three experts, managers will learn to boost productivity and foster team independence.

Thanks to: Andy Cross of Two Chimps Coffee.

94. Cross Out All The Whys

“Start with Why” by Simon Sinek is a great choice for entrepreneurs to read this summer. This book helps readers focus on their core purpose and goals, guiding them to understand the importance of their mission. It also teaches how to differentiate between those who are truly committed to the vision and those who are just along for the ride. By reading this book, entrepreneurs can learn valuable insights on leadership and building a strong foundation for their business.

Thanks to: Miriam Joy Macalanda of Best Hardware Supply.

95. The Lean Startup

My top business-related book recommendation for entrepreneurs is "The Lean Startup" by Eric Ries. This book is essential for entrepreneurs because it offers a scientific approach to creating and managing successful startups in an age of uncertainty. Ries' methodology emphasizes the importance of agility, testing, and customer feedback, making it a must-read for anyone looking to build a sustainable business.

Thanks to: Chris Langley of Heritage Windows.

96. The Art of Thinking Clearly

My top book recommendation for entrepreneurs this summer is "The Art of Thinking Clearly" by Rolf Dobelli. This book offers valuable insights into common cognitive biases and decision-making pitfalls that entrepreneurs often face. By understanding these biases, entrepreneurs can make more rational decisions, improve problem-solving skills, and enhance their strategic thinking, which is crucial for business success.

Thanks to: Sarah Fletcher of Flower Delivery.

97. Zero to One by Peter Thiel

"Zero to One" by Peter Thiel offers unique insights into innovation and entrepreneurship. Thiel argues that true innovation comes from creating something entirely new rather than competing in existing markets. He provides a contrarian view on building companies that create new monopolies, emphasizing the importance of bold thinking and the power of unique value propositions. It's a thought-provoking read for entrepreneurs aiming to build groundbreaking businesses.

Thanks to: Daniel Anderson of GoRubbishGo.

98. The Hard Thing

Reading "The Hard Thing About Hard Things" by Ben Horowitz was like having a mentor guiding me through the toughest parts of entrepreneurship. Horowitz's candid advice on managing crises, making difficult decisions, and maintaining company culture provided me with invaluable real-world insights. His experiences and no-nonsense approach made this book a crucial resource for navigating the challenges of running a startup.

Thanks to: Oliver Smith of Vat Calculators.

99. Unlocking Success

I highly recommend "Who Not How" by Dan Sullivan and Dr. Benjamin Hardy. This book is a perfect for entrepreneurs looking to build successful businesses without overworking themselves. By shifting your mindset from "How can I do this?" to "Who can do this for me?", you'll learn to delegate effectively, free up valuable time, and expand your wealth, innovation, and joy. It's the perfect read to transform your business approach this summer.

Thanks to: Dhanvin Sriram of PromptVibes.

100. Unique Ability

As the CEO of Health In Tech, I highly recommend "Unique Ability: Creating the Life You Want." This book inspired me to discover my unique talents and align my career with what truly makes me happy. It’s a powerful reminder that success stems from passion and honesty with oneself. Read this book to unlock your potential and find fulfillment in your business journey.

Thanks to: Tim Johnson of Health in Tech.

101. This Summer's Secret Weapon

Entrepreneurs are gladiators, always battling for a win. But what if the key to victory lies in understanding the whole arena? "Thinking in Systems" by Donella Meadows equips you with that very skill. Forget siloed thinking, this book teaches you to see your business as an interconnected system. Imagine anticipating customer churn because you understand the hidden feedback loop between marketing and sales. That's the power of systems thinking.

Thanks to: Sergio Guillén of Accelingo.

102. Hard Thing About Hard Things

"The Hard Thing About Hard Things" offers a raw, firsthand look at the realities of building and running a startup. Horowitz draws on his own experiences as a CEO and venture capitalist to share practical advice on everything from hiring and firing to managing company culture. He doesn't sugarcoat the difficulties but offers wisdom on how to navigate the inevitable hard things all entrepreneurs face. When things get difficult, this book can surely be a guide.

Thanks to: Mac Steer of Simify.

103. Best Summer Read: "Shoe Dog"

Phil Knight's book "Shoe Dog" provides a candid and intimate exploration of the journey behind Nike's inception. Within the memoir, Knight imparts valuable lessons on perseverance, risk-taking, and steadfast pursuit of a vision. Entrepreneurs can draw inspiration from his narrative, gaining insights into resilience, creativity, and the impactful nature of a robust brand.

Thanks to: Daniel Reddick of Reddick & Sons.

104. The Lean Startup by Eric Ries

Entrepreneurs can benefit from reading this book to understand the new way of growing and scaling a business. Eric Ries introduces the idea of validated learning, rapid prototyping, and a build-measure-learn loop to help decrease risks and make the most out of time. It's a collection of practical insights and strategies for entrepreneurs who want to build sustainable and scalable ventures.

Thanks to: Garrett Yamasaki of We Love Doodles.

105. "The Memo" by Minda Harts

This book is a must for any entrepreneur, providing straightforward steps to navigate corporate structures in the race to diversity and inclusion. Harts tackles the specific challenges women of color face and offers practical strategies to move beyond them. It's a powerful read highlighting the necessity of creating inclusive workplaces and understanding the distinct experiences of every employee.

Thanks to: Naomi Clarke of Flingster.

106. Creativity, Inc. by Ed Catmull

Penned by a Pixar co-founder, this book focuses on the mechanics of cultivating Pixar's creativity and how to run an innovation-focused business. For anyone managing a business or aspiring to create one, Catmull's lessons on leadership and team dynamics on how Pixar became a thriving creative culture are an absolutely essential read.

Thanks to: Kayden Roberts of CamGo.

107. Range by David Epstein

"Range: Why Generalists Triumph in a Specialized World" by David Epstein is a powerful counterweight to the prevailing notion that early specialization is the key to success. Epstein's compelling research shows how diverse experiences and interdisciplinary thinking drive creativity and innovation. It's a must-read for any entrepreneur looking to develop a broad skill set and a resilient attitude to navigate the dynamic business world.

Thanks to: Ethan Hynes of YouComfort.

108. Steal Like an Artist

I recommend reading “Steal Like an Artist” by Austin Kleon, a gold mine of methods to free your creative spirit and have a successful career with influence and remixing. It is a quick and actionable read delivered in Kleon's engaging and easily consumable style and is filled with advice on staying inspired, being productive, and navigating the challenges of a creative entrepreneur. It's a must-read for those looking to meld creativity with business acumen.

Thanks to: Jeffrey Wang of Perfect Moment.

109. Profit First

"Profit First" by Mike Michalowicz is my top recommendation. This book revolutionizes how entrepreneurs manage finances by flipping the traditional accounting formula. Instead of Sales - Expenses = Profit, it teaches Sales - Profit = Expenses. Such a shift ensures profitability with cash management and thus is a must-read for startup entrepreneurs (especially those juggling complex tax or startup management). This unique, novel way of life enacts an actual and lasting financial transformation.

Thanks to: Joshua Katz of Universal Tax Professionals.

110. "The Art of Profitability"

Adrian Slywotzky's book contains 23 lessons, each imparted by a master to an apprentice. This story illustrates a critical point for entrepreneurs to understand about how profit can be made in ways so widely different from what we know. The narrative style makes complex ideas digestible and doable, making it great for summer reading that will make you start thinking differently. It's still one of my all-time favorites and highly recommended for any entrepreneur.

Thanks to: Avraham Badush of EZ CleanUp.

111. Best Book to Read This Summer

Elizabeth Gilbert's "Big Magic: Creative Living Beyond Fear" can be an excellent reading companion for entrepreneurs this summer. It motivates entrepreneurs to be fearless and go for their dreams or aspirations. This book advises people not to feel anxious about embracing their curiosity. They should channel their creativity to fulfill their dreams, even if they feel far-fetched. Entrepreneurs can change their lives by adopting the book's suggested approaches, attitudes, and habits.

Thanks to: Puneet Sharma of Zoop.

112. Hard Thing About Hard Things

As a company founder and CEO, my top recommendation for entrepreneurs this summer is "The Hard Thing About Hard Things" by Ben Horowitz. This book offers a lesser-known, deeply insightful perspective on complex business decisions and challenges. One unique insight is his discussion was on "wartime" versus "peacetime" leadership and how the approach must change depending on the company's circumstances. This book is a must-read for navigating the most challenging moments in business.

Thanks to: Harrison Tang of Spokeo.

113. Alchemy for Entrepreneurs

"The Alchemist" by Paulo Coelho.

This captivating story of a young shepherd's journey to realize his aspirations is a metaphor for the entrepreneurial spirit. It teaches us to listen to our hearts, follow intuition, & overcome obstacles. As entrepreneurs, we continuously look for our Legend, & this book encourages us to stay focused and devoted to our goals.

It provides a refreshing and spiritual view of success,reminding us that our passions and ideals are just as essential as earnings.

Thanks to: Eliot Vancil of Fuel Logic LLC.

114. Hard Thing About Hard Things

"The Hard Thing About Hard Things" by Ben Horowitz offers a realistic look at entrepreneurship, focusing on the tough decisions and harsh realities of building a business. Unlike many books that highlight success stories, Horowitz, an entrepreneur and venture capitalist, shares candid stories and practical advice from his experiences. The book explores the challenges, mistakes, and hard choices entrepreneurs often face and provides valuable insights on overcoming these obstacles.

Thanks to: Cassie Fields of AutoLeap.

115. Let My People Go Surfing

"Let My People Go Surfing" by Yvon Chouinard is a must-read for entrepreneurs. The writer shares his unconventional business approach, emphasizing environmental stewardship, work-life balance, and ethical leadership. He challenges traditional business success notions, advocating for a sustainable and responsible approach. This book inspires entrepreneurs to prioritize values over profits, rethink their impact on the world, and integrate personal values in their professional lives.

Thanks to: Ilia Tretiakov of So Good Digital.

116. Tax Savvy for Small Business

Author Frederick Daily, a veteran CPA, packs the book "Tax Savvy for Small Business" with practical tips and strategies aimed at helping businesses minimize their tax burden and maximize their profits. The book goes beyond the basics and dives into the nitty-gritty of deductions and tax credits relevant to small businesses. He explores topics like deducting operating expenses, travel, vehicles, and meals. You'll also find guidance on taking advantage of tax breaks for things like home office setups and startup costs.

Thanks to: Paul Carlson of Law Firm Velocity.

117. The Questions is...Who Not How

As a young female COO, I climbed my way to the top by shining light on how to get things done & make xyz better. After working 10 hour days & everyone needing something from me, I started to realize that I couldn’t do it all. I kept asking myself: How am I going to get everything done & be a great leader for my organization? At a conference, the book "Who Not How" by Dan Sullivan and Dr. Benjamin Hardy was recommended. I regret waiting 8 weeks to read it & realize it wasn't about HOW to get it done, it was about WHO was going to help.

Thanks to: Angel Costanza of Beck Bode.

118. Discover the Impactful Moments

"Discover the Impactful Moments: The Power of Moments" by Chip and Dan Heath delves into the profound influence of brief experiences and offers insights on creating memorable moments for customers and employees. The authors of this book provide practical guidance on designing powerful experiences to boost engagement and loyalty. This is a must-read book for anyone who wants to uncover the art of crafting remarkable moments that set your business apart and create enduring impressions.

Thanks to: Joshua Frachtman of Zimmerman & Frachtman.

119. Scale Smart, Live Well

"The Shift" by Kim Walsh Phillips is my top business-related book recommendation for this summer. A renowned marketing strategist and business growth expert, Kim shares no-nonsense, practical advice you can implement immediately. She doesn’t shy away from using her own good and bad experiences with her clients and shares the roadmaps and strategies that actually work. So, if you need to revamp your business without sacrificing your personal and family time, this is the book for you.

Thanks to: Vanessa Campos of Broad Book Group.

120. "Dare to Lead" by Brene Brown

"Dare to Lead" by Brené Brown explores the significance of courage, vulnerability, and empathy in leadership. Through research-backed insights and actionable advice, Brown guides readers on cultivating a culture of trust and transparency within their organizations. This summer read helps individuals discover the art of authentic leadership, cultivating robust team relationships, and fostering an atmosphere conducive to innovation and collaboration.

Thanks to: Mark Childress of Law Offices of Mark M Childress.

121. "The Infinite Game"

"The Infinite Game" by Simon Sinek, challenges entrepreneurs to transition their perspective from short-term victories towards long-term viability. Sinek advocates for businesses to emphasize enduring values and continual enhancement rather than finite objectives. If you want to gain insights into constructing a resilient, forward-looking organization that prioritizes purpose over profit, this is an ideal book to read this summer.

Thanks to: Rick Hovde of Hovde, Dassow, & Deets.

122. "The Creative Curve"

"The Creative Curve" by Allen Gannett illuminates the concept of creativity, highlighting that it is not merely an innate talent but a skill that can be nurtured. Through a blend of scientific research and anecdotes featuring renowned creatives, Gannett unveils the four fundamental laws of creativity. It is a must-read for entrepreneurs seeking to master the art of generating innovative ideas and seizing opportune moments.

Thanks to: Brett Carter of Bertoldo, Carter, Smith, & Cullen.

123. The E-Myth Revisited

A great book that debunks the idea that starting a business is just about doing the work you love. Author Michael Gerber argues most entrepreneurs get stuck working in their business, not on it. This book offers a roadmap for building systems and structures to create a thriving business that runs without you being chained to daily tasks. It's a must-read for entrepreneurs seeking to escape the grind and achieve true freedom.

Thanks to: Alex Freeburg of Freeburg Law.

124. Extreme Ownership

I think "Extreme Ownership" by Jocko Willink is the best business book you should read this summer. Willink, a former Navy SEAL commander, has deep insights into leadership and takes full responsibility to help leaders all over the world do their most important job: lead and win.

"Extreme Ownership" is a great book for entrepreneurs in any field who want to learn how to be more responsible for their actions, lead with responsibility, and create a culture of excellence in their business.

Thanks to: Pat Ahern of Security Explorer.

125. The Power of Full Engagement

"The Power of Full Engagement" by Jim Loehr & Tony Schwartz is a great read for entrepreneurs looking for a holistic approach to work, life, and managing your energy levels to achieve greater productivity. It outlines four key principles for building energy capacity: mobilizing four sources of energy, balancing energy expenditure with renewal, expanding capacity through training, and creating positive energy management rituals. It also includes a three-step process for change that focuses on defining purpose, facing the truth, and taking action.

Thanks to: Mike Roberts of City Creek Mortgage.

126. "Atomic Habits" by James Clear

"Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" by James Clear delves into the science of habit formation, offering practical strategies for effecting small, incremental changes that yield substantial improvements in the long run. Clear's actionable advice is beneficial for entrepreneurs seeking to cultivate effective habits, elevate productivity, and realize enduring objectives.

Thanks to: Alex King of First Coast Criminal Defense.

127. How to Get Sh*t Done

"How to Get Sh*t Done" by Erin Falconer is a unique take on women and how they can be more productive, all the while creating a new vision of what's to come in the future. Erin has made this a fun read, and it's hard to put down!

Thanks to: Viola Eva of Flow SEO.

128. Cash in on Your Passion

"Crush It: Why Now Is the Time to Cash is on Your Passion" written by Gary Vaynerchuk, provides countless reasons why there's no day but today! His insights on building a personal brand are absolutely priceless, and there are simple, step-by-step tips to turn your hobby into a real business!

Thanks to: Boban Ilik of Startup Yeti.

129. "Range" by David Epstein

"Range" by David Epstein is a must-read for entrepreneurs this summer. The book explores how generalists—people with a wide array of experiences—are often more successful than specialists. Entrepreneurs need to cultivate diverse skills and insights to innovate and adapt. Reading "Range" helps you understand why breadth of knowledge trumps depth in unpredictable settings. This unique perspective can redefine how you approach business challenges and opportunities.

Thanks to: Mary Tung of Lido.app.

130. Booster Summer Read

My top business-related book recommendation for entrepreneurs is "The Lean Startup" by Eric Ries. This book is a game-changer because it teaches entrepreneurs how to build and scale their startups efficiently. Upon reading it, Ries introduces the "validated learning" concept and emphasizes the importance of testing and iterating quickly based on customer feedback. It's perfect for anyone looking to innovate and grow their business without wasting time and resources. A must-read this summer!

Thanks to: Michael Gidea of CMG International Moving.

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