Competitiveness is the watchword in today’s marketing environment, where small businesses face fierce competition. Larger competitors with deep pockets are competing against small businesses with limited resources.
If you are one of those small businesses struggling to compete favorably in the digital space, then this guide is for you. Below are 5 of the best marketing tools that will help you remain competitive. These are tools I use in running my small online business, and I have seen marketing teams of small businesses testify to how they have helped them as well.
1. SendPulse
SendPulse is one of the best marketing tools I have come across, offering features that meet the marketing needs of small businesses. I like their WhatsApp bot builder designed to help small businesses create custom chatbots without coding skills. This enhances customer interaction and boosts lead generation. With it, you can automate responses to common questions prospective customers ask about your business, and routine tasks such as order confirmation, appointment reminders, and feedback collection.
Apart from WhatsApp chatbots, the platform can help businesses automate email campaigns, manage client information through a built-in CRM, or create lead funnels with handy landing-page templates. These are good ways to generate more leads and sales than your competitors.
2. Narrato AI
Content is the fuel that powers small businesses that want to compete in the digital space. Narrato AI is a leading AI content tool, helping businesses with content ideation and creation.
It’s an all-in-one AI content workspace that makes your content creation process a lot smoother, from planning right through to publishing. You get access to 100+ AI writing templates for generating blogs, social media posts, emails, and more.
Instead of boring your content team with simple tasks like content ideation, you can let AI handle that while they focus on other aspects of content production that require more time and effort.
Other useful features offered by this platform include the SEO content brief generator, content workflow, and project management tools.
3. Canva
I use Canva almost daily to create designs and make videos that my audience finds helpful. Small businesses, especially those that are on Instagram and TikTok, use Canva to create visuals that resonate with their audience and have them take a desired action.
Anyone can create visuals in Canva. No graphics design skill is needed. There are plenty of templates to use, and above all, it has a free plan. This tool saves small businesses the cost of hiring a graphic designer and inspires them to create branded visual content their audience loves.
4. Coupler.io
Understanding and tracking analytics is essential for small businesses looking to stay competitive. It helps them make the most of their resources, understand customer behavior, and target the right audience more effectively.
Coupler.io is a powerful tool that simplifies analytics automation. It gathers data from platforms like Google Analytics, Facebook Ads, and Google Search Console, then seamlessly transfers it to spreadsheets or Business Intelligence tools for easier analysis and reporting.
This automation allows businesses to save time while getting clear, actionable insights.
Additionally, it offers a variety of Looker Studio dashboard examples and report templates for marketing, sales, finance, and more.
5. Google My Business
This is one of the free marketing tools Google created to help small businesses optimize their visibility on Google. This tool makes it easier for potential local clients or customers to find them on Google when they search for services related to their business.
Let’s assume you offer plumbing services in New York and you have a well-optimized profile on Google My Business. Someone in New York who has plumbing needs will easily find your contact information when they do a search.
I have shown you 5 marketing tools that are helping small businesses up their game. Now, it’s up to you to start leveraging them to your advantage to grow your business.
And some of these tools are free to use, so you have no excuse not to give them a try.
