The Thing You Must Avoid at All Cost
The hardest thing to get these days seems to be people’s attention. It’s definitely harder for a small business to differentiate themselves from their competition and to stand out from the noise. People are spread too thin and doing too much. They are distracted and have trouble focusing. They are being fire-hosed with information from […]
6 Event Marketing Strategies for Small Businesses in 2025
An event, be it virtual or in-person, offers an excellent opportunity to attract your target audience and build a lasting relationship with them. Effective event marketing is important for small businesses that want to generate more leads and sales from their events. In this guide, I will share 6 event marketing strategies a small business should […]
An Unglamourous Day in the Life of a Life Coach
Yesterday, I completed my certification to be a coach using someone else’s methodology. I don’t have the certificate yet, so I’ll leave it there for now. When I was talking with the woman who was doing my final interview in the certification process, I told this story and she said I had to write it […]
What Is Working on LinkedIn Might Not Be What You Think
Do you use LinkedIn to grow your professional network and business? Many of us do, and if you do not, you might want to consider starting. LinkedIn is specifically for business, and I believe a LinkedIn presence is a must for white-collar professionals. That said, you might think you know what types of posts and […]
Milestones, Memories, and Celebrations
This is a big year for milestones for me and my company, Point A to Point B Transitions Inc. I founded my company in 2010, so this year I have been in business for 15 years. For some reason, this seems like a big milestone. I can’t believe I have been working in this business […]
What Ballet and Business Have In Common
I was really taken with one scene from the movie Center Stage where the ballet teacher gently scolds one of the students by reminding her that if there is a problem with her dancing, there is only one thing to do: Go back to the barre. As you may know, barres are a part of […]
Counterintuitive Ways to Approach Boosting Productivity
When was the last time you did an inventory of how you spend your time? Are you concentrating on things that give you joy or move you closer to your business goals? If you’re spending your valuable time on things that don’t matter, that time could be better spent doing something else. I loved this […]
Use AI To Identify Gaps, but Don’t Outsource Your Humanity
I will happily admit that AI is great for idea generation. Do you need a list of potential topics for blog posts? Ask AI. Want 10 variations of a blog post title? Use it. Leverage AI to research a topic? Sure. In addition, there are some things AI can do really well that you’re probably […]
How To Convert Prospects to Clients During a Strategy Session
Have you ever signed up for someone’s free strategy session with the intention of getting value, seeing if there’s a connection, and potentially buying their service? I am sure you have. I know I have. One time I had the worst experience being the prospect on a strategy session call, also known as a client […]
How to Maintain Productivity While Working at Home
When you run your own business and have the option to work at home, you may initially feel the urge to do the happy dance, work in your pajamas, and shower at lunchtime. Or, you may feel motivated and start working even as you are drinking your first cup of coffee. In the beginning, you […]
Instant New York Times Best Seller- You Will Own Nothing
The elite are jockeying to control and come out on top in the new global financial order. Learn what is happening and how to fight back. Instant New York Times, Wall Street Journal and Publisher’s Weekly bestseller.
