5 Types of Videos Every Small Business Should Use to Boost Engagement
Video marketing continues to be important for small businesses that want to create more awareness and connect with their target customers. In addition, social media algorithms favor video content, and many users spend more time consuming it. In fact, videos drive more engagement and retain attention better than any other form of content. They’re an […]
How to Pitch a Blog Editor
As the editor of this blog for more than a decade, I have received a lot of pitches. Guest blogging on someone else’s site can be a good way to gain exposure for yourself and your product / service, and to boost yourself and your company in search results. I have had the pleasure of […]
‘No Problem’ Could Be a Problem
This has been a pet peeve of mine for a while and I would love to know if it rubs you the wrong way as well. I think it’s a big customer service faux pas. This happens at fast food or low-price retail establishments, but do you say this to your customers? Customers who may […]
The Silent Partner You Must Listen To
One of my primary philosophies is that it makes no sense to separate the person from the professional – it’s an artificial distinction and doesn’t work. Solo or small business owners ARE their business, so anything that is going on in their lives can affect their productivity, and subsequently their business. The silent partner in […]
These Ghoulish Clients Are All Trick and No Treat
Clients come in all shapes, sizes, and costumes. As today is Halloween, I thought we should explore some particularly ghoulish kinds of clients – the ones you want to try to avoid, if at all possible. The first conversation with a client may be music to your ears. You know you can help them. You […]
Two Strategies That Will Make You a Better Entrepreneur (and Person)
Most entrepreneurs are very busy and commit to a lot of things. In fact, they frequently commit to too many things, and then stuff starts falling through the cracks. A very easy differentiator for your business (and for you personally) is to create the habit of consciously committing and fulfilling. It goes like this: Don’t commit to something that you can’t […]
Value Your Time Like You Value Your Money
As a small business owner, especially a new business owner, you may feel like you don’t have a lot of money – but you have plenty of time. This is a big mistake! Your time is also a precious resource that needs to be allocated appropriately and, more importantly, consciously. What you may not be […]
If You’ve Hit the Wall, Try Doing This
When I launched business strategy consulting for consultants, I thought professionals would naturally look for support when they started their business. Instead, they came to me when they hit the wall and were exhausted and frustrated. That point tended to be somewhere between 5-7 years in. You see, in the beginning, you think you can […]
Why Pushing Harder Doesn’t Always Work
Have you ever thought to yourself that you just need to push yourself harder to get something done? Of course you have. We all have. But sometimes you are able to make something happen, and sometimes you just aren’t able to get it finished – or maybe even started. Sometimes, by pushing harder all you’re […]
Procrastination May Be Part of Your Process
Most of my small business clients pay me to help them develop sales and marketing strategies, and also to keep them accountable. Generally, I help people STOP procrastinating and get past blocks. But recently I realized that sometimes procrastination is a predictable part of the creation process. My small business clients frequently hire me to […]
Instant New York Times Best Seller- You Will Own Nothing
The elite are jockeying to control and come out on top in the new global financial order. Learn what is happening and how to fight back. Instant New York Times, Wall Street Journal and Publisher’s Weekly bestseller.
