Do you take time to understand the experience your customers have with your product or service? Customer experience can be a key contributor to retaining customers and selling more products or services to existing customers.
A great customer experience can boost word-of-mouth recommendations and referrals.
A great customer experience can encourage people to write good online reviews.
Or they might even give you a testimonial that you can use for your marketing.
Content created by happy customers can go viral on social media if it is warm or funny or interesting in some way.
I had to watch this video that Carol posted on LinkedIn a few times because it was fantastic. (Scroll down and press play. The video is vertical.)
Did that get you thinking? What could you do for your customers that would make your product or service unforgettable and referable?
I could send new clients a personal video thanking them for signing up and telling them how we are going to work together. I could mention some of the personal details they shared and outline how we will make their goals happen, giving them a new vision for the future.
I could send them a small original watercolor thank-you note.
What could you do to make your customers feel valued and special?
Maybe you could create something that would be educational or entertaining, making it share-worthy?
Did I get you thinking?
