An Introvert’s Guide to Networking
Having a strong professional network can help you and your business. One of the blocks many business owners have, especially people who identify as introverts, is around professional networking. They know that they need to do it, but the thought of doing it makes them anxious or queasy. They wonder if it will be awkward. […]
Best Marketing Strategies for Small Business in a Changing Technology Landscape
Given the ever-changing technology landscape, small businesses can have a hard time figuring out the most effective marketing strategies. So, we have asked the amazing CarolRoth.com contributor network of business owners, experts, advisors and entrepreneurs to find out what they currently think is the best marketing strategy for small businesses. Their responses are presented below, […]
Entrepreneurial Success Starts With Knowing Yourself
One of the most important characteristics for success as an entrepreneur is self-knowledge. Having a complete and accurate understanding of your best skills, what you like to do, how you like to work, and what you shouldn’t be doing is critical. Why? Because you’ll waste a lot of time and not make the progress you […]
Reevaluating Social Media and Our Professional Personal Brand
My go-to guy for all things LinkedIn is David J.P. Fisher. His recent post on LinkedIn got me thinking about creating and maintaining a professional personal brand on social media, and whether it was worth the effort anymore. It seems like a lot of people have decreased their time on social media, or stepped away […]
Who Is Responsible for Underperformers?
Having to hire and train a new employee is expensive and disruptive. When you bring in a new employee, it takes time to onboard and train them. You hope that you have hired the right person and they will be able to do the job adequately, but sometimes someone who seemed like a great hire […]
Stop Wasting Time: How Systems Can Streamline and Scale Your Business
Running a business is overwhelming. You’re constantly juggling priorities, putting out fires, and trying to grow—all at the same time. But if your company lacks structured systems, you’re wasting valuable time and missing opportunities. The key to sustainable growth? Building systems that help you gather feedback, prioritize improvements, and create scalable solutions. When I started […]
7 Things To Keep In Mind When You Start a Small Business
Have you decided to launch a small business? Congratulations! This is an exciting and new adventure. You probably have figured out what you want to build and have started talking to people about it. You might be jumping out of bed every morning because you are excited. You might be thinking about your business in […]
The Thing You Must Avoid at All Cost
The hardest thing to get these days seems to be people’s attention. It’s definitely harder for a small business to differentiate themselves from their competition and to stand out from the noise. People are spread too thin and doing too much. They are distracted and have trouble focusing. They are being fire-hosed with information from […]
6 Event Marketing Strategies for Small Businesses in 2025
An event, be it virtual or in-person, offers an excellent opportunity to attract your target audience and build a lasting relationship with them. Effective event marketing is important for small businesses that want to generate more leads and sales from their events. In this guide, I will share 6 event marketing strategies a small business should […]
An Unglamourous Day in the Life of a Life Coach
Yesterday, I completed my certification to be a coach using someone else’s methodology. I don’t have the certificate yet, so I’ll leave it there for now. When I was talking with the woman who was doing my final interview in the certification process, I told this story and she said I had to write it […]
Instant New York Times Best Seller- You Will Own Nothing
The elite are jockeying to control and come out on top in the new global financial order. Learn what is happening and how to fight back. Instant New York Times, Wall Street Journal and Publisher’s Weekly bestseller.
