We all love to hear a good success story about a business that seemed to explode onto the scene. It can be inspiring, and make us want to start a business.
Unfortunately, success usually takes time. Lots and lots of time.
Carol tackles this topic in a recent post on entrepreneur.com: “Want to Become an Overnight Success? You’ve Got Years of Work Ahead of You.” She begins:
“Between media and its various components, from a 24-hour news cycle to social media, coupled with technology in general, we have created an “I want it now” society. We seek immediate gratification, as almost anything in the universe that we desire is just a quick mouse click away, and anyone we want to connect with is just a text, email or tweet away. We no longer place a lot of value on that whole tenet of “patience is a virtue.”
In the business arena, this is intensified, as we celebrate “overnight sensations.” However, when it comes to business, what’s often left out of the story — with a handful of exceptions — is that the overnight success was decades in the making.
Yes, while the media gives some level of expert credibility, most of those who seem to gain notoriety “overnight” often have long and storied histories of doing work in their existing business or gaining experience elsewhere before finding their success celebrated. I know that in my own experiences, I had completed nearly $2 billion in transactions but wasn’t considered an expert until my first TV appearance. After my book, I had “appeared out of nowhere,” except for that whole working my butt off for more than 16 years thing…
So, I wanted to give you some best practices that you can learn from many of the successful people that I have met, so that you can become an “overnight sensation” just like them:”
You can read the rest of the post here.
