How To Clean It Up After You Mess Up
Have you ever made a mistake? I certainly have. Lots of them. We all make mistakes because nobody is perfect. We make mistakes personally and we make mistakes professionally. As much as we try to avoid missteps, we are guaranteed to experience a few stumbles along the way. How do you recover after a personal […]
5 Best Marketing Tools for Small Businesses To Remain Competitive
Competitiveness is the watchword in today’s marketing environment, where small businesses face fierce competition. Larger competitors with deep pockets are competing against small businesses with limited resources. If you are one of those small businesses struggling to compete favorably in the digital space, then this guide is for you. Below are 5 of the best marketing […]
Social Media Etiquette Revisited
Social media has become so much a part of our everyday lives that I almost can’t remember when we didn’t have it. That said, some people still seem unclear on the right and wrong things to do on social media. I feel many people would benefit from a quick refresher. Not unlike the fact that I’d […]
Gone Fishing – Summer 2024
We are taking some time off – and we hope you schedule some time off as well to unplug and relax. We’ll be back on Thursday, September 5. Photo by Adam Sherez on Unsplash
How to Crush Your Next Presentation
Before I started my current business, I was a pursuit consultant in the Sales, Marketing & Business Development group at Deloitte. I coordinated proposal responses and coached teams on presentations to prospective clients. While I was an experienced sales rep and marketer when I took the job, I have to say that working in that […]
The Best Way to Boost Employee Productivity Isn’t What You Think
I think you will agree that as a small business owner or worker of any kind, you want to be more productive. Certainly if you are an employer, you would like your employees to be productive, and increasing their productivity would make your business more successful. I have been joking for years that “less is […]
What Public Recommendations Will and Won’t Do for Your Business
I have had some interesting experiences with LinkedIn recommendations. Most LinkedIn experts will tell you that all professionals need to have recommendations in their profiles, and I agree with that, but are LinkedIn recommendations important for small business owners? I think they are. If you’re a solo service provider, as many of the readers of […]
5 Best Email Security Practices Small Businesses Should Know
Small businesses communicate using email, whether to share information with in-house staff or connect with potential customers, businesses can’t do without it. However, email has also become vulnerable to cyberattacks. Every day, small businesses in the US lose thousands of dollars to email scams, popularly known as Business Email Compromise (BEC). This has made it […]
Does Your Consultant Understand Your Business?
Hiring a consultant to provide specific guidance and expertise can be a very smart business decision. It could take you hours or months to research and get a basic understanding of a subject or technology. It might take you years to become an expert, and you have other things you’d rather do. As part of […]
Do You Create an Unforgettable Customer Experience?
Do you take time to understand the experience your customers have with your product or service? Customer experience can be a key contributor to retaining customers and selling more products or services to existing customers. A great customer experience can boost word-of-mouth recommendations and referrals. A great customer experience can encourage people to write good […]
Instant New York Times Best Seller- You Will Own Nothing
The elite are jockeying to control and come out on top in the new global financial order. Learn what is happening and how to fight back. Instant New York Times, Wall Street Journal and Publisher’s Weekly bestseller.
