It costs the same amount to think big as it does to think small
It is important to think big from the start in all aspects of the business. I am not suggesting that you run before you walk, but you should lay the groundwork for the future. For example, when branding your business or new products, you have to think big and today that also means thinking globally. There is a juice drink brand in Korea and Japan called Coolpis (I am not making this up, “Google” it for pictures). Clearly there isn’t going to be a big market in English-speaking countries for that product (as refreshing as it sounds), limiting the brand’s upside and growth potential. Amazon.com did it right; the company could have been called books.com or something similar when it launched, but Jeff Bezos had the vision to see he wanted to be more than that. Don’t be your industry’s Coolpis.
